Abstract

The COVID-19 pandemic has profoundly disrupted global tourism, necessitating adaptive recovery strategies. This study explores the role of domestic hiking tourism in Ethiopia as a resilience mechanism for post-pandemic recovery and transformation. Using a qualitative case study approach, interviews were conducted with 16 hiking organisers in Addis Ababa to assess the factors contributing to the growth of hiking tourism, the challenges faced during the pandemic, and its potential as a catalyst for tourism recovery. Findings indicate that shifting travel preferences, increased health awareness, the influence of digital media, and emerging government initiatives have fueled the rise of hiking tourism. However, regulatory gaps, enforcement of health protocols, and political instability remain key challenges. Despite these obstacles, domestic hiking tourism has played a crucial role in revitalising the tourism industry, fostering community engagement, and promoting local economic development. This study highlights the importance of policy support, infrastructure investment, and regulatory frameworks in sustaining Ethiopia’s growing hiking tourism sector as a long-term recovery strategy.